ACC 421 Prince Sultan University in Saudi Arabia Moonka Auto Case Study.
ANSWER THE FOLLOWING QUESTIONS AFTER ANALYSING THE CASE STUDY ATTACHED.
1. What were Agarwal’s objectives for Moonka Auto?
2. What would a SWOT analysis of Moonka Auto reveal about its strengths, weaknesses, opportunities, and threats?
3. What alternatives are available to Agarwal, and what criteria should guide his choice of alternatives?
4. Using Ansoff’s product-market matrix to analyze Moonka Auto’s situation, determine whether Moonka Auto should follow a strategy of market penetration, market development, product development, or diversification