It is a memo about my digital strategy campaign.
the memo is just an outline about the final project
My Campaign:
Beauty Has No Shape
Beauty has no shape is a campaign that determines views regarding body shape and connection to beauty. Determines biases in the target population regarding beauty and body shape. And determines the likelihood of discrimination based on weight. The target audience is women, overweight people, men, parents, students, employees, employers, fashion designers, and models. The goal of the campaign will focus on making sure that the audience understands that body shapes do not define beauty because beauty comes from the inside. And not to define beauty based on society set standards. The time frame will be before summer so I can give the audience confidence about their bodies and not to worry about having a perfect summer body to be beautiful.
Assignment:
A written memo should include (NOT NECESSARILY IN THIS ORDER):
A.Background on the organization or issue advocacy campaign chosen; [WHO ARE YOU WRITING ABOUT]
B.Overview of what the digital plan will accomplish [WHAT IS THE CHALLENGE NOW SPECIFICALLY]
C.Challenges and opposition analysis; [WHAT IS THE LANDSCAPE]
D.Overarching strategy; [YOU HAVE A SOLUTION TO THE CHALLENGE WITHIN THIS LANDSCAPE]
E.Target audiences and an audience matrix; [WHO ARE YOU SAYING THIS TO]
F.Research plan, if necessary; [HOW WILL YOU USE OPINION POLLING]
G.Campaign messaging; [WHAT IS YOUR CAMPAIGN GOING TO SAY]
H.Campaign persona; [WHAT WILL THIS SOUND LIKE]
I.Campaign tactics; [WHAT TOOLS WILL YOU USE]
J.Editorial calendar; [WHEN WILL YOU DO THIS]
K.Digital advertising plans and goals of digital tactics; [HOW WILL YOU SPEND MONEY]
L.Budget. [HOW MUCH MONEY WILL YOU SPEND]
It is a digital strategy class. Everything should be related to strategies not PR.
