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MGMT 561 Jeddah ESPN Continued Dominance in Sports Television Case Study

MGMT 561 Jeddah ESPN Continued Dominance in Sports Television Case Study.

I’m stuck on a Accounting question and need an explanation.

1. What are ESPN’s competitive advantages in 2015? Where did those advantages originate and how have they changed over time?

2. What factors determine success in the sports television industry? How has ESPN responded to these important factors?

3. If you were John Skipper, what would keep you up at night in 2015? What opportunities and threats does ESPN face as he continues his tenure as CEO?

(more information )

Case Objectives:• To use the Company Diamond© to identify the historical and current sources of ESPN’s competitive advantage in the sports television industry. The case allows students to see how the different elements of the diamond interact to create a strong competitive advantage for ESPN.• To understand the competitive dynamics in the industry, such as the role of economies of scale, the importance of bundling agreements, and the forces of technological change in the industry.• To evaluate ESPN’s current position and potential threats as executives viewed the situation in 2015. The instructor should invite students to think about what the future looked like for Mr. Skipper and ESPN in 2015, not as they may retrospectively view it in light of the rise of social media, streaming, and cable cutting.

MGMT 561 Jeddah ESPN Continued Dominance in Sports Television Case Study

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