MGT 4468 Troy University International Market Planning Discussion

MGT 4468 Troy University International Market Planning Discussion.

(10 points) Read carefully Textbook Chapter 8, Power Points, and Lecture Supplement, and answer the following questions:
- From Reading Chapter 8; Discuss briefly the different Business motives (See textbook p. 310 – 313) for Companies’ expansions abroad (Internalization).
- Discuss Briefly your understanding of Ansoff’s Business Expansion (Market Growth) Model (textbook p. 308 – 310).

(10 points) Explain (using a Theory in Chapter 8) how Google, Facebook, Twitter and Amazon.com – expanded their services globally (See textbook p. 328 – 329). What factors helped them to expand their services globally so quickly?

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