Morgan State University Nano the Peoples Car Case Study.
Question Description
Tata “Nano”: The People’s Car
Your assignment this week will focus on the case study Tata “Nano”: The People’s Car.
We move to the country of India, home to 1.35 billion people and local
car manufacturer Tata Motors. The Tata Group, a local Indian
conglomerate, is important to the social fabric of India with companies
in media, telecom, retail, and real estate, among other local
industries. Tata Motors saw a need for an inexpensive automobile that
could be built with a family in mind and came up with the Nano, dubbed
“The People’s Car”.
Reflecting on this week’s content focusing on ethical leadership; develop an essay making decisions for the following questions.
- What inspired Tata Motors to build the Nano?
- What innovative steps did Tata undertake to design the Nano in a way that would meet the $2,500 price tag?
- How did Tata Motors address quality issues while developing the budget car?
- What was the political risk of developing a low budget car in India?
- Would it have been advantageous for Tata Motors to have formed an
alliance with another automobile company in developing the Nano? If so,
why? - Would this car be popular in countries outside of India? Why or why not?
- Would you say Tata is an ethical leader in the automotive industry? Why or why not?
- Be 4-5 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
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- writing standards and APA style guidelines.
- Be sure to support your statements with logic and argument, citing all sources referenced
Enjoy your search.
