Morgan State University WalMarts Global Strategies Discussion

Wal-Mart’s Global Strategies

In Chapters 8 and 9, we reviewed several types of global expansion
strategies a company can undertake when entering new markets. For this
assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.

1. What was Walmart’s early global expansion strategy? Was this a good strategy for Walmart? Why or why not?
2. What cultural problems did Walmart face in some of the international markets it entered?

Now, assume the role as the Director of Walmart’s global strategic
planning team and you have been tasked to explore the benefits and
challenges of expansion into one of the following regions. Choose one of
the following regions and describe the opportunities and challenges in
that region. Summarize the cultural environment, choose an entry
strategy from the text, and describe how you would implement this entry
strategy. Make sure you are very detailed in your explanation.

Regions:

• Latin America
• European Union
• Southeast Asia
• Russia
• Middle East

Reading required Capter Chapters 8 and 9:

Luthans, F., & Doh, J. P. (2018) International management: Culture, strategy, and behavior (10th ed.) McGraw-Hill Education, New York, NY ISBN 13: 978-1259705076

• Be 4-5 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
• • writing standards and APA style guidelines.
  • Be sure to support your statements with logic and argument, citing all sources referenced

  Enjoy your search.