New England College TV Advertisement Discussion.
Considering the material from the reading and the videos, please respond to the following:
- Has TV Advertising lost power? How so? Do you feel it is being replaced by online advertising
- How does advertising affect your purchasing behavior? How about promotions? Do you find yourself waiting for certain items to go on promotion, or do you simply consider it a bonus when a product you already like happens to be on promotion?
- Why is online advertising a powerful tool for marketers using targeted advertising?
- The Budweiser Clydesdale commercial is a great example of a reminder advertisement that uses an emotional appeal. Find a commercial or print advertisement and identify the type of advertisement. Do you feel the ad has a clear objective and are the issues or selling points important to the target audience?
Deadlines for submission:
- Post your initial response (250-300 words)
- Reply to at least two posts (150-200 words each)