UCLA Brand Knowledge Discussion.
Question Description
BRAND KNOWLEDGE ASSIGNMENT
Instructions: Complete this assignment individually. Do not exceed 1 single-spaced page. To earn full points, your write-up must be complete and accurate. Upload a Word document (not pdf) with you name in the upper right corner.
- Find three ads (images not videos) of three branded products based on the three benefits that the ads appeal to – functional, symbolic, and experiential benefits (one ad per benefit).
- Based on Ch. 2 diagram (p. 30, Figure 2.2) and the material on brand knowledge in the textbook, what is the brand image of each product?
- Discuss all aspects of the brand image according to Figure 2.2 “A Customer-Based Brand Equity Framework.”
